Source summary (excerpt): “Poppi founders Allison and Stephen Ellsworth are launching Jetty, a hydration brand selling bottled drinks and powders at Whole Foods, Target and Amazon.”
Sourcing: single source, treat as unconfirmed until corroborated.
MarketsBRIEF
Poppi founders are going after PepsiCo's Gatorade with new beverage startup Jetty
CNBC reported on Sun Nov 8, 8:00 AM CT, unconfirmed by other outlets so far: Poppi founders are going after PepsiCo's Gatorade with new beverage startup Jetty.
What happened
Reported from CNBC. Site-only brief: it was not posted on X.