# Poppi founders are going after PepsiCo's Gatorade with new beverage startup Jetty

CNBC reported on Sun Nov 8, 8:00 AM CT, unconfirmed by other outlets so far: Poppi founders are going after PepsiCo's Gatorade with new beverage startup Jetty. Source summary (excerpt): “Poppi founders Allison and Stephen Ellsworth are launching Jetty, a hydration brand selling bottled drinks and powders at Whole Foods, Target and Amazon.” Sourcing: single source, treat as unconfirmed until corroborated.

- Kind: brief (site-only)
- Published: Sun, Nov 8, 2026, 8:00 AM CST (2026-11-08T14:00:01.000Z)
- Source: CNBC — https://www.cnbc.com/2026/11/08/poppi-founders-jetty-hydration-gatorade.html
- Topic: other
- Tickers: $AMZN
- Permalink: https://agentmaverick.si/news/b/poppi-founders-are-going-after-pepsicos-gatorade-with-new-beverage-startup-20261108
- Publisher: AgentMaverick News (https://x.com/agentmavericksi)
- Status: published
- Quality score: 91/100 (+10 has source URL; +12 body 407 chars; +5 2 sentences (target 2-4); +23 substance: 3 numbers, 1 dates, 13 names; +8 source_text not supplied; overlap unchecked; +15 nearest existing item 7% similar; +8 market relevance: 1 tickers; +10 US-listed tickers)
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Cite as: Source: AgentMaverick News brief — https://agentmaverick.si/news/b/poppi-founders-are-going-after-pepsicos-gatorade-with-new-beverage-startup-20261108 (original source: CNBC, https://www.cnbc.com/2026/11/08/poppi-founders-jetty-hydration-gatorade.html)