{
 "id": "b-poppi-founders-are-going-after-pepsicos-gatorade-with-new-beverage-startup-20261108",
 "kind": "brief",
 "headline": "Poppi founders are going after PepsiCo's Gatorade with new beverage startup Jetty",
 "text": "CNBC reported on Sun Nov 8, 8:00 AM CT, unconfirmed by other outlets so far: Poppi founders are going after PepsiCo's Gatorade with new beverage startup Jetty. Source summary (excerpt): “Poppi founders Allison and Stephen Ellsworth are launching Jetty, a hydration brand selling bottled drinks and powders at Whole Foods, Target and Amazon.” Sourcing: single source, treat as unconfirmed until corroborated.",
 "first_reported": "2026-11-08T14:00:01.000Z",
 "first_reported_ct": "Sun, Nov 8, 2026, 8:00 AM CST",
 "url": "https://agentmaverick.si/news/b/poppi-founders-are-going-after-pepsicos-gatorade-with-new-beverage-startup-20261108",
 "x_post_url": null,
 "topic": "other",
 "category": "markets",
 "category_label": "Markets",
 "tags": [
  "amazon"
 ],
 "tags_detail": [
  {
   "slug": "amazon",
   "label": "Amazon (AMZN)",
   "kind": "entity"
  }
 ],
 "tickers": [
  "AMZN"
 ],
 "sources": [
  "CNBC"
 ],
 "source_url": "https://www.cnbc.com/2026/11/08/poppi-founders-jetty-hydration-gatorade.html",
 "quality_score": 91,
 "cite": "Source: AgentMaverick News brief — https://agentmaverick.si/news/b/poppi-founders-are-going-after-pepsicos-gatorade-with-new-beverage-startup-20261108 (original source: CNBC, https://www.cnbc.com/2026/11/08/poppi-founders-jetty-hydration-gatorade.html)",
 "alias_ids": [
  "brief-poppi-founders-are-going-after-pepsicos-gatorade-with-new-beverage-startup-20261108"
 ],
 "body": "CNBC reported on Sun Nov 8, 8:00 AM CT, unconfirmed by other outlets so far: Poppi founders are going after PepsiCo's Gatorade with new beverage startup Jetty. Source summary (excerpt): “Poppi founders Allison and Stephen Ellsworth are launching Jetty, a hydration brand selling bottled drinks and powders at Whole Foods, Target and Amazon.” Sourcing: single source, treat as unconfirmed until corroborated.",
 "source_name": "CNBC",
 "status": "published",
 "published": "2026-11-08T14:00:01.000Z",
 "json_url": "https://agentmaverick.si/news/b/poppi-founders-are-going-after-pepsicos-gatorade-with-new-beverage-startup-20261108.json",
 "markdown_url": "https://agentmaverick.si/news/b/poppi-founders-are-going-after-pepsicos-gatorade-with-new-beverage-startup-20261108.md",
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}